President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Negotiation Skills for Professionals

It is important to develop negotiation skills. Learning negotiation skills will enable you to influence the other party to reach an agreement. Negotiation is the art of dealing with others to bring about a favorable result by using various bargaining techniques including negotiation, accommodation and other persuasion techniques. In order to be successful in business, negotiation skills are necessary. In fact, the process of negotiation is what brings people together to discuss, negotiate and take responsibility of resolving disputes, problems and disagreements that exist between companies and clients.

A sales professional who wants to learn and develop his or her own negotiation skills needs to gain knowledge and practice these skills on different types of clients. This is because no two clients are exactly the same. The way they criticize, nitpick and are prone to complaining; these characteristics make it hard for the sales professional to effectively do their job.

There are many sources from where a person can learn negotiation skills. The most practical one is through training. Sales professionals should attend classes or seminars organized by the company that they are working for. These seminars are designed to teach them how to engage in successful business negotiations. Other good sources of negotiation skills training include books and magazines, various seminars and workshops conducted by business consulting firms and banks and insurance companies.

Learning the skills of negotiation can also be achieved by taking classes online. There are various websites that offer training in negotiation. However, one must be very cautious in choosing the best website to undergo such training. Some websites are actually scams that only seek money from hopeful prospects. These sites have only one objective and that is to earn money by taking advantage of those who are in need of negotiation skills.

Learning negotiation skills requires constant practice and regular training. Sales people should constantly keep trying to improve their skills in order to get better results. They should also be prepared to accept new challenges and learn from failures. It is essential to be proactive in dealing with problems. Negotiation skills are important in closing deals.

Sales professionals can increase their negotiation skills through constant practice. A salesperson who is good at negotiations can use this skill to his or her advantage. This skill can prove to be very helpful in achieving sales targets. A salesperson can use different approaches to improve his or her negotiation skills. Some of these include asking questions and practicing different kinds of body language.

Learning negotiation skills can also be achieved through attending classes run by professional negotiationists. The person can also improve his or her skills by watching videos of successful negotiations. He or she can also read books written on the topic and listen to audio discussions on negotiation. These will provide motivational material that a person can apply to his or her daily life. Training can also be obtained by enrolling in courses run by various organizations.

As mentioned earlier, sales professionals can improve their skills through regular training. However, not all of them are comfortable with this because they believe that information gathering is a matter of hard work. However, this is not true. There are many companies today that provide training and certification to those who are interested in enhancing their negotiation skills for their own benefit. These courses are usually held outside the workplace, which makes the participant more comfortable with the idea of sharing his or her knowledge and abilities with others.

Those people who have an eye for detail, especially in sales, can use these skills to their advantage. Their ability to bargain for lower prices will certainly be helpful in getting more sales. This is especially true for persons who do not have the bargaining skills or confidence to talk their way out of a deal. Thus, if a person has the ability to close deals even with the resistance of another party, he or she can use negotiation skills to increase his or her sales performance.

Sales professionals can develop their skills even more if they participate in seminars and workshops on the topic. The more one learns, the better. A person can acquire new negotiating techniques and strategies through these programs. He or she will be able to communicate his or her ideas more clearly with ease. It is also a good idea for him or her to join a leadership or management consulting team as this will help improve his or her skills. A consultant can help the sales professional to develop a clearer perspective on how to approach and handle certain situations in the future.

Sales negotiation skills can be learned by anyone. However, it is more effective to take a formal education in the field. That way, he or she will be able to apply the learned skills in different situations and scenarios that may arise during the course of his or her career. After all, without good negotiation skills, it would be difficult for anyone to make any profit in sales.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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